AiACTIV - DATVIETVAC
* Responsibilities:- Played a key role in developing ad management platforms like Ad Servers, Demand-Side Platforms (DSPs), and Data Management Platforms (DMPs).
- Worked as an integration developer to optimize advertising strategies and audience targeting with various partners.
- Collected and analyzed user activity data, such as impressions, views, and ad clicks, to provide insights and support decision-making.
- Assisted the data science team in building and deploying segment models based on user behavior and preferences.
* Key Contributions:Built and launched platforms like Ad Networks, DSPs, and DMPs, making data collection and analysis easier.
Developed advanced techniques to collect detailed user activity data, enabling precise audience profiling and targeting.
Contributed to the creation of segment models that offered valuable insights into user groups and preferences, improving targeted advertising campaigns.
* Technologies Used:Languages & Tools: Golang, Python, Shell Script
Databases & Systems: Aerospike, Postgres, Redis, Mongo, Timescale, Apache Arrow vs. Parquet, Proto Message
Data & Workflow Management: Apache Airflow, DagU, Argo, Kubernetes (K8S), S3, GCS
Messaging & Monitoring: Kafka, Grafana, Elasticsearch
CI/CD & Advertising Standards: GitLab CI, VAST, Prebid, OpenRTB
Work with: Google Ad Manager, Google Ad Exchange, DV360, Yandex, Pubmatic, The Trade Desk, ADSP